Case Nova Poshta / Logistics Fulfillment / Ukraine / Google Ads / PPC

Information according to the customer

Customer: fulfillment service site:
https://novaposhta.ua/biznes_klientam/warehouse_logistics

https://np-logistic.com.ua

Location: Ukraine

The purpose of the project: Launching advertising via the Internet and achieving a certain number of impressions in a certain period:

Search = 80,000

KMS = 50,000,000

Account: in operation since March 2020.

Our task: Developing the project and increasing the number of impressions.

Market analysis

We have analyzed the market of offers with similar services.

And they allocated several audiences for the promotion of this type of service:

• Users who actively use the fulfillment service;
• Users who are actively looking for such a service;
• Users who are starting to trade online, but have never heard of this service.

Thanks to selected audiences, we created advertising campaigns in ads.google

Campaign development:

1. Collected semantics, based on the offered services of the site and the choice of the target audience.
2. We divided the semantics into separate search campaigns, for which we wrote ads with a certain text.
3. There were seven search campaigns, including worked out semantics in Russian, Ukrainian and English:

4. Audiences, topics, places of placement have been allocated in accordance with the site’s services and the choice of the CA. Targeting was distributed strictly according to areas of activity.
5. There were 11 campaigns in the contextual media network

Analysis of completed works and adjustments in search network campaigns

After some time, an analysis of the work of campaigns in the search network was carried out:

Search campaigns were enabled in March 2020.

KPI: Get 80,000 impressions on the search network from 03/01/2020 – 05/31/2020

The result of the search AC for the month of March:

Result:

1. In one month of work, we exceeded the KPI by more than 30%
2. At the same time, they maintained a significantly high CTR for such a number of impressions, which means that the choice and targeting of the target audience were correct.
3. Despite the fact that the percentage of impressions on the top and top pages was low, users still searched and clicked on the ads of the advertised site. So, thanks to search campaigns alone, we have increased brand awareness.

Analysis of completed works and adjustments in KMS campaigns

After some time, an analysis of the campaigns in the KMS network was carried out:

Campaigns in the KMS network were included on April 8, 2020

KPI: Get 50,000,000 impressions on the search network from 03/01/2020 to 05/31/2020

The result of the search AC for the month of April:

Result:

1. In the first month  we received more than 28,000,000 impressions
2. At the same time, they significantly increased the number of conversions, which gave the site many new customers.

We developed the project from scratch, almost immediately leading to the desired result.

At the moment, the account is being optimized to improve performance and quality.