In advertising, there is a strategy for displaying your ads on the names of competitors’ companies.
This strategy kills two birds with one stone:
- first: you get targeted traffic;
- secondly: weaken the position of competitors in the market. Taking away some of their visitors.
And everything would be fine, if not for one <but>. Your competitors can do this too and will take visitors away from you. And this is no longer pleasant. Here are some tips on how to protect and retain your audience.
Let’s start with an important note:
- It is not allowed to use the names of foreign brands in promotional materials.
We recommend that you periodically check your competitors’ ads and monitor your brand mentions. It’s not easy to do, but it’s practically a 100% way to remove a competitor’s ads. They saw a violation – complained – the competitor is blocked.
- Be sure to advertise on demand with your brand name.
You will get high-quality traffic, show competitors that the advertising space for your queries is taken and there is no point in claiming your traffic. Well, as an added bonus, you can choose a page on the site where you want to drive traffic for a branded query. You can’t do that in SEO.
Do not be afraid of betting competition.
Of course, this is not a very pleasant situation. If your competitor is trying to take traffic from you for your brand, even though your ad is also set up for this audience, you need to squeeze such a competitor out of advertising spaces. And the only way to do that is by increasing your bids per click.
It is worth constantly testing new hypotheses – experimenting. In terms of your brand, in any case, you will receive profit many times more than your competitors. Your traffic will be very high quality, your competitor will spend a lot of money. And even if you can’t force a competitor to abandon the idea of advertising on your brand, then you will definitely be able to drain a good part of his advertising budget. Some real comfort.
Good luck to everyone in business, digital agency iWeb is in touch.