To obtain a positive result in the project, all 4 basics of internet marketing are necessary to work. if one of the fundamentals isn’t fulfilled – the project willn’t achieve a successful result. It’s important to process all 4 basics without exception.
1. Marketing
2. Advertising
3. Websites
4. Sales
1. Marketing Basic Marketing: – Naming, logo – Marketing strategy – Corporate identity – Brief description of the company – Unique trade offer (UTP) – Benefits derived from the product/service – Advantages of the company – Pricing policy – Difference from competitors 2. Advertising To achieve the goals, it is necessary to choose the appropriate promotion channel: 1. Search terms (Google): – contextual advertising – SEO 2. Social networks (Facebook, Instagram, TikTok, LinkedIn): – Targeted advertising – SMM 3. Specialized sites: – paid advertising – free advertising 4. Common portals (OLX, ROZETKA, etc.): – paid advertising – free advertising 3. Websites The site must “convert” traffic to leads. Expectations of the target audience: – A unique sales offer is in a prominent place (offer) – a call to action gives an understanding of what to do next to order a product/service – the site is easy to use (usability) – It is easy to find all the necessary information on the website – the site loads quickly – the site is adapted for mobile devices 4. Sales Principles of operation of a modern sales department: – CRM from ma – Sales planning and forecasting – Sales training/training – IP telephony – Scripts